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Trends & Innovation

Digital Marketing and Ecommerce Trends and Predictions for 2014 (Mandarin version)

By Ashley Friedlein,

This report is part of the Digital Marketing and Ecommerce Trends and Predictions for 2014 bundle.

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About this report

Econsultancy CEO Ashley Friedlein gives his trends and predictions for digital marketing and ecommerce for 2014. Download this free report (translated to Mandarin) containing almost 40 pages of digital trends, analysis and predictions across the 10 core digital topics that Econsultancy covers.

Feel free to share the report around as long as it is kept unedited and unchanged in any way. 

Table of contents

  1. Introduction
    1. About Econsultancy
  2. The Big Picture
  3. Marketers’ Digital Priorities for 2014
  4. Strategy & Operations
    1. Digital Transformation
    2. Process & Culture
    3. Omnichannel
    4. Growth
    5. Internationalisation
  5. Advertising
    1. Real-Time Bidding (RTB) & Programmatic Premium
    2. Native Advertising and New Formats
    3. Video
    4. Targeting
    5. Localised & Geo-targeting
    6. Mobile
  6. Content
    1. Long-form vs. Short-form
    2. Data as Content
    3. Authority & Influence
    4. Personas and the Decision Journey
    5. Agile
    6. Curation
    7. Responsive
    8. Video & Interactive Storytelling
    9. Distribution
    10. Sanctions
    11. Backlash against the Backlash
  7. Customer Experience
    1. CEM
    2. Physical Reshaped by Digital
    3. Web Design & Mobile First
    4. The Personalisation Gap
    5. Service
    6. Delivery, Delivery, Delivery
    7. Internet of Things, Wearables & Sensory Marketing
    8. 3D Printing
  8. Data & Analytics
    1. Big Data
    2. New Sources of Data
    3. Personalisation
    4. Privacy
    5. Data as Content
    6. Artificial Intelligence
    7. Multiscreen Analytics
    8. “Native Analytics”
  9. Ecommerce
    1. Customer Experience
    2. UX Testing & Optimisation
    3. Mobile & Responsive
    4. Pureplays Go Multichannel
    5. Personalisation
    6. Payments
  10. Email and eCRM
    1. Faster, Stronger... Smaller
    2. The Young & Email
    3. Space & Time
    4. Automation
    5. Testing & Optimisation
  11. Mobile
    1. Mobile First
    2. Speed Propels M-commerce
    3. Mobile Payments
    4. Wearable Tech
    5. In-store
    6. Tablets
    7. Native Apps vs Mobile Web Apps
    8. Location-Based Services & Geo-targeting
  12. Search Marketing - SEO
    1. Natural Language
    2. Context
    3. Google World
    4. ROI Obfuscation
    5. PR / SEO
  13. Search Marketing - PPC
    1. Interface Updates
    2. Richer Data Variables
    3. Attribution
  14. Social
    1. Social [Media] [Marketing] [Service]
    2. Social / TV
    3. Generalist vs Niche
    4. Influencer Marketing
    5. Social Data & Social CRM

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