Market Data

Digital Marketing in the Legal Sector

By Ben Davis,

In association with The Lawyer

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The Digital Marketing in the Legal Sector report, published in association with The Lawyer, focuses on current activites and priorities in digital marketing within the sector, as well as challenges to best practice. The report is based on a survey of more than 150 professionals employed in marketing, digital or communications within the legal sector, carried out in the spring of 2015.

The increasing digitisation of content and communications is not something the legal sector is unprepared for. An increasingly digital economy has been a boon for lawyers, with more work available in many areas of the industry. Despite this awareness of change, many feel law firms have seemed slow to embrace digital communications when compared to other sectors. This report aims to answer the question: "Are law firms prioritising correctly or missing opportunities in digital marketing?"

Key findings from the report:

  • Despite more than 30% of companies increasing marketing staff and marketing budgets since 2014, digital budgets remain a small proportion of marketing spend.
  • Content marketing is effective and in demand: multimedia content creation is the skill second-most in demand when recruiting into legal sector marketing teams.
  • Half of survey respondents felt their firm was adequately set up to manage the customer experience for predominantly mobile users.
  • More than half of the responding firms are yet to align data and communications.
  • Client behaviour is changing, with an increasing role of the web in conversion.

Who should read this report?

This report is aimed at anyone with a role in the Legal sector, in addition to those interested in the state of digital within the legal industry.

Download the report to find out more. A free sample is available to those without a subscription.

Contributing Authors


Table of contents

1. Executive Summary

  • About Econsultancy
  • About The Lawyer
  • Methodology
  • Background
  • Disruption
  • Competition
  • Client behaviour and expectation
  • Culture
  • The philosophy of marketing
  • Directories and parameters for marketing success
  • The concept of law firm branding
  • The digital knowledge of lawyers
  • ‘Still cautious, still centralised, still broadcast’
  • Mobile inertia

2. Findings

3. Case Studies

Downloads

  • Pdf SAMPLE: Digital Marketing in the Legal Sector (884 KB PDF)
  • Pdf Disabled Digital Marketing in the Legal Sector (2.44 MB PDF)
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