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Presentations from Econsultancy's Digital Outlook 2014 event on 10th December 2013 in Singapore, offering a glimpse into six experts' insights and predictions on digital marketing for 2014.
So what's in store for 2014? The six presentations are:
Multichannel Marketing – Paula Harrison, Group CEO, Jericho Digital Communications
Since the very first days of CRM, marketers have sought the holy grail of one-to-one relationship marketing. Today’s array of marketing channels and digital always-on technologies means one-to-one marketing is within reach of many digital marketers. But too many are delivering Jekyll and Hyde customer experiences across multiple channels – cannibalising one-to-one relationship efforts, confusing customers and sabotaging revenue growth. In this presentation, Paula highlights what makes your brand the king of multichannel efforts and how to banish Jekyll and Hyde characteristics from your marketing.
Customer Experience and Journeys – Eu Gene Ang, Lead Trainer & Consultant, Econsultancy Asia
As consumers meet with endless number of choices, we begin to crave less, but... expect better, personalised and more relevant information and services.
Roles, Skills and People – Martin Ross, Trainer & Consultant, Econsultancy Asia
As companies expect big moves into digital for 2014, the war for digital talent continues. What should organisations look out for when it comes to developing their digital teams and capabilities? What attributes are most highly sought after in digital professionals? Why the next killer app is human and why improved skills may very well trump eye-catching resumes.
Social and Content Marketing – Christel Quek, Former Regional Social Business Lead, Samsung Asia
It's been the year of social for a while now. Time for social to become an expectation, a requirement and no longer a choice? Content has been king for sometime now too, has it been played right to garner the love and loyalty from its people?
Predictive Marketing – Ohad Hecht, MD APAC Region, emarsys
To move prospects along the purchasing funnel, marketing automation is an essential enabler, should a solid inbound marketing foundation be prioritised – so that there are enough leads entering the funnel to keep the automated machine running?
Digital Technology – Damien Cummings, Former Regional Marketing Director, Digital & Social, Samsung Asia
Have brands started exploring interface challenges and embracing multiscreen lifestyles that customers are so used to these days?
* For a limited time only, we are giving away these 6 presentations for FREE. Use promo code DO14 during checkout.
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- Digital Outlook 2014: Multichannel Marketing (Paula Harrison) (5.05 MB PDF)
- Digital Outlook 2014: Customer Experience and Journeys (Eu Gene Ang) (2.48 MB PDF)
- Digital Outlook 2014: Roles, Skills and People (Martin Ross) (1.54 MB PDF)
- Digital Outlook 2014: Social and Content Marketing (Christel Quek) (1.48 MB PDF)
- Digital Outlook 2014: Predictive Marketing (Ohad Hecht) (3.6 MB PDF)
- Digital Outlook 2014: Digital Technology (Damien Cummings) (1.27 MB PDF)