digital shift logo

Last year’s Singles’ Day broke records in terms of sales figures, with livestreaming becoming an increasingly important part of the day. In this chapter, Digital Shift looks at the increasing popularity of livestreaming, as well as how the trend is taking hold in the west.

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options