Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insights on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

The latest instalment in this series, available as a presentation and an on-demand webinar recording, covers:

The new AI gatekeepers: As AI continues to revolutionise the digital landscape, a new search dynamic is emerging. Chatbots that combine the capabilities of generative AI with those of search engines are acting as gateways to solutions for all types of user query – what are the implications for B2B and B2C marketers?

Changing content creation and discovery: With GenAI creating new possibilities and opportunities in both content production and discovery, Digital Shift looks at the latest martech trends alongside innovative applications of GenAI in advertising and ecommerce.

Evolving influencer marketing: AI intersects with the creator economy as new virtual avatars and AI influencers emerge. This quarter’s edition considers the potential this creates for more personalised interaction and engagement.

Emerging routes to market: T-commerce takes the spotlight as YouTube’s Head of Shopping declares shoppable short-form video to be ‘on fire’. Shift looks at the latest experiments from Walmart and Amazon and asks the question – is DTC dead?