Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking.

Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

The ninth report in this series, also available as a presentation and webinar recording (see below), explores the most notable developments impacting digital marketing this quarter. The critical shifts are summarised below:

  • Some revealing data from new Econsultancy reports looking at latest trends in digital marketing focus and spend.
  • A disruptive potential competitor – the full-stack startup – and possibly the best recruitment decision you can make: the full-stack employee.
  • New social ad formats, and an intriguing example of ‘hacking’ social media.
  • Are messaging apps the new platforms? And the big new commerce opportunity?
  • New developments in digital security and online identity.
  • The future of video – long-form, short-form, clickable and maybe even spherical.
  • A fascinating look into what we can learn from the future strategy of Buzzfeed.
  • Are we on the cusp of solving one of the biggest issues that has dogged digital advertising?
  • Finally, a look at some interesting moves in the field of data-driven and programmatic display advertising.

Download a copy of the report to learn more.

The hour-long webinar recording features input from Ashley Friedlein, President, Centaur Marketing & Founder, Econsultancy and Neil Perkin, Consultant and Founder of Only Dead Fish.