The challenges brought by the outbreak has required some businesses to pivot rapidly. This chapter explores the most interesting examples of businesses adapting and what lessons can be learned in terms of exploring new business models.

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options