Over the past few months there has been quite a bit of hype around NFTs, or non-fungible tokens – unique collectible crypto assets or digital files. This section looks at the possible uses for NFTs in the future and how social tokens, another blockchain-based asset, can empower creators to take more control and make more money from their content and communities.

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options