Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

The latest instalment in this series, available as a presentation and an on-demand webinar recording, covers:

  • Generative AI deep dive: As the applications, tools and possibilities in generative AI are expanding at an explosive rate, Shift looks at the latest and most useful examples of how to apply the technology, and what this says about how the future will shape up.
  • Beyond generative AI: With so many use cases for artificial intelligence emerging, Shift identifies seven key applications for AI in marketing and explores the intersection of AI with the creator economy and its potential for brand collaborations.
  • Martech trends: Marketing technology is developing at pace, improving collaboration, facilitating data-driven decision-making and enabling brands to deliver better customer experiences. How can marketers capitalise on the latest innovations?
  • A word on social commerce: ‘Deinfluencing’, social search, and a course correction in live commerce – what marketers need to know about the latest shifts in this rapidly changing area.