TikTok’s growth strategy has meant that it reached the one billion user mark faster than any of the other social apps. This chapter explores what is next for the app. Exploring other innovations within video, this section also discusses the latest developments in integrating ecommerce into video.

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options