From campaigns allowing customers to order cosmetic samples through their smart speakers, to Facebook’s investment in a ‘subvocal recognition’ system which uses sensors to detect internal verbalisations, this chapter covers what is next for voice – whether spoken out loud or not.

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options