Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insights on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
The latest instalment in this series, available as a presentation and an on-demand webinar recording, covers:
The future of AI search: With Google launching AI Overviews, and search competitors including Bing and Perplexity moving fast to capitalise on AI, what are the implications for the search experience?
AI in digital commerce: As the integration of AI into ecommerce operations continues apace, we take a look at the latest applications of AI across the customer journey, and how they can drive value.
Marketing technology latest: This year, the number of martech solutions available has topped 14,000. What does the latest research into the marketing technology landscape reveal about the state of marketing?