Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

The latest instalment in this series, available as a presentation and an on-demand webinar recording, covers:

  • Latest developments in AI: Exciting new developments in AI have the potential to transform how businesses use GenAI tools. This edition looks at the latest announcements and captures the key lessons for businesses and marketers in both B2B and B2C.
  • AI companions and chatbots: As the capabilities of AI chatbots improve, Shift explores the emergence of character-based companions and assistants and the underlying potential for more sophisticated conversational commerce.
  • Evolving social commerce and social media: Shift looks at the rising protectionism on social platforms via verification plus the increasing ubiquity of search advertising and discusses what these developments mean for social commerce.