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Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

The latest instalment in this series, also available as an on-demand webinar recording, covers:

  • The metaverse: From the newly created Metaverse Standards Forum to Microsoft’s inception of an ‘industrial metaverse’ and more innovative examples of NFTs, what are the latest developments in this space?
  • TikTok: TikTok continues to be a platform linked with innovation. This month’s Shift looks at the platform’s latest creator tools, the TikTok ‘media-multiplier effect’ and the rise of knowledge-sharing influencers.
  • State-of-the-art retail: Unilever and Amazon are leading a renewed charge on drone deliveries, while the latter is expanding its ecommerce reach with its new ‘Buy with Prime’ service for third-party merchants. What does the future of retail hold in store?
  • Cutting-edge AI: As AI technology continues to advance, Shift looks at the latest applications and the impact they could have on marketing.