This month, Digital Transformation Monthly reports on the latest developments in retail and grocery, food and drink, travel, finance and other sectors. It takes a look at airlines embracing sustainability, a digital Super Bowl menu, finance in the metaverse and DTC car sales. Stories covered include:

  • Digital workspace: Mondelēz International has partnered with Orange Business Services to replace legacy business infrastructure with a single, global communications platform. What technological capabilities could the snack giant leverage from the Orange global network?
  • Subscription flights: Alaska Airlines is launching the United States’ first ‘flight subscription service’ with two payment plans available. Will travellers embrace the flexibility offered by the airline’s Pro plan, or balk at the current lack of flexible cancellation options?
  • Super Bowl Subway: Subway used the Super Bowl to launch ‘The Vault’, a menu exclusive to its website and app, which featured five sandwiches created by sports stars. With the promise of more digital offerings to come, what will the sandwich seller serve up next?
  • Metaverse banking: JP Morgan has launched the Onyx Lounge, a virtual space located in blockchain-based virtual world Decentraland. With no tangible finance-related functions as of yet, is the lounge a placeholder for JP Morgan’s ambitions to shape the financial structure of the metaverse?
  • Urban IKEA: IKEA’s property arm, Ingka Centres, has opened Livat Hammersmith, its first urban mall in the UK, which includes other retailers and is geared at providing meeting spaces rather than just places to shop. What prompted the Guardian to call this a “bold bet on a post-Covid world”?

Read on for analysis of all these stories and more in our February edition of Digital Transformation Monthly.