This month’s edition of Digital Transformation Monthly takes a look at the ‘pre-loved’ clothing market, challenges facing digital disruptors, buy now, pay later (BNPL) services and changes to streaming platforms.
Topics covered include:
- Resale marketplace: Boohoo-owned fashion brand PrettyLittleThing is launching a resale marketplace with Love Island contestant Indiyah Polack as the face of the new venture, but can it prove its sustainability credentials amid growing scrutiny of ‘green’ claims from fast fashion brands?
- Disruptors, disrupted: How have economic pressures and the levelling-off of ecommerce growth post-Covid-19 affected digital disruptor brands that capitalised on the ecommerce boom at the start of the pandemic, and how are these brands reshaping their strategies to survive future uncertainty?
- BNPL regulation: As regulation over BNPL services looms in the UK in a bid to tackle the cost-of-living crisis, what does the latest research reveal about the vertical’s contribution to users’ economic hardship, and how are some incumbents in the sector switching up their offering to remain relevant in the long term?
- Ads on Netflix: Netflix has bumped up the launch timeline of its cheaper, ad-supported subscription tier in a bid to beat the launch date of a similar service by rival streamer Disney+. What can advertisers expect from Netflix’s new service in the twilight of third-party cookies?