Econsultancy’s Digital Transformation Trends Briefing, free to registered users, focuses on key themes, opportunities and challenges relating to the process of Digital Transformation as highlighted by client-side digital marketers during Digital Cream 2014. The roundtable on Digital Transformation was sponsored by IBM Interactive Experience, and moderated by Stuart Newstead, a specialist digital consultant and owner of the independent telecommunications consultancy Ellare.


Pages: 16

Structure: Introduction, trends, case studies, market data and statistics, resources

About this report

This briefing is based on the issues discussed by digital marketers at Digital Cream London 2014. Digital Cream is a regular Econsultancy event, held across Europe, North America, the Middle East, Australia and Asia, bringing marketers to a selection of exclusive invitation-only roundtables, each with a different theme. Digital Cream provides an opportunity for senior client-side digital marketers to discuss best practice and the reality of digital marketing with the industry’s ‘cream of the crop’.

The report has been written adhering to the Chatham House Rule under which all Digital Cream events operate, which means that, for confidentiality, no specific company or person have had their quotes and experiences attributed. 

Table of contents

  1. Introduction
    1. About Econsultancy
    2. About IBM
  2. Foreword by IBM
  3. What is ‘digital transformation’?
  4. The need for agility
  5. Putting the customer first
  6. Internal skills and attitudes
  7. Digital transformation is business transformation
  8. Market data and statistics
  9. Resources
  10. Econsultancy reports
    1. Econsultancy blog posts
    2. Third party reports and blog posts

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