Digital transformation is the journey from where a company is, to where it aspires to be digitally.

A digital organisation is generally considered to be one that focuses on customer experience irrespective of channel and has a ‘digital culture’. But how do you get the right mix of skills, culture and technology in order to benefit the customer and the long-term health of your organisation?

Econsultancy’s Digital Transformation Trends Briefing, sponsored by Accenture Interactive, focuses on the key themes, opportunities and challenges relating to digital transformation as highlighted by client-side digital marketers during Digital Cream 2016.

The report aims to provide a snapshot of the areas that are top of mind for marketers, exploring how brands seek to address the challenges and opportunities in this area.

Key trends featured in the report

  • Defining digital transformation – are we really talking about ‘customer experience transformation’?
  • Objectives and strategy planning – the merits of starting small and aiming big.
  • Top-down vs bottom-up, and the challenges of changing workplace culture.
  • The balance between innovation and business-as-usual.

Digital Cream

An exclusive invitation-only roundtable event, Digital Cream is an opportunity for senior client-side marketers to learn from each other about the latest best practice, what’s working and what’s not.

Digital Cream takes place around the globe throughout the year – see our upcoming events.

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