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This 30+ slide presentation was recently delivered by Econsultancy’s Jake Hird at an APA briefing and looks at the trends evolving within the framework of digital content marketing.
It covers the use of data, social media and other channel-specific communication touchpoints.
The presentation also considers where the content marketing landscape currently sits, along with the direction in which it is heading.
A few of the topics covered in the presentation include:
- The development of content martketing frameworks
- The use of data
- Social CRM
- The evolution of content technology
- Digital trends and their impact on content marketing (1.76 MB PDF)