{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

(to be updated soon)



Digital Marketing Template Files: Display Advertising

Authors: James Gurd, TBG, Econsultancy, and other expert contributors

Files included: 8 files 

File titles: 2x Media Plan - Brand Campaign, 2x Media Plan - Direct Response Campaign, 2x Campaign Forecast, 2x Campaign Response Report

About these templates

Who created these template files?

In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.

How should these files be used?

Display advertising continues to be a powerful online medium. Because of this, we've created generic templates that get to the core of how you should run a successful online campaign in this area.


In this release we have a template bundle containing eight individual template files for display digital marketing projects.

Download separate files on the report pages below.


  • Pdf SAMPLE: READ FIRST: Display Advertising - Digital Marketing Template Files (1.61 MB PDF)
  • Zip Disabled Display Digital Marketing Template Files (825 KB ZIP)

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today