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This report is part of the Display Advertising – Digital Marketing Template Files bundle. See Digital Marketing Template Files for more details.
Digital Marketing Template Files: Display Advertising
Authors: Search Laboratory and Econsultancy
Files included: 1 file
Titles: Strategy: branding and direct response
About these templates
Display advertising continues to be a powerful online medium. Because of this, we've created generic templates that get to the core of how you should run a successful online campaign in this area.
Search Laboratory have specifically created this document to help you understand how to plan the strategy for your branding and direct response campaigns.
- Strategy: Branding and Direct Response (398 KB PDF)