{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

This report is part of the Display Advertising – Digital Marketing Template Files bundle. See Digital Marketing Template Files for more details.



Digital Marketing Template Files: Display Advertising

Authors: Search Laboratory and Econsultancy 

Files included: 1 file

Titles: Strategy: branding and direct response

About these templates

Display advertising continues to be a powerful online medium. Because of this, we've created generic templates that get to the core of how you should run a successful online campaign in this area. 

Search Laboratory have specifically created this document to help you understand how to plan the strategy for your branding and direct response campaigns.


  • Pdf SAMPLE: READ FIRST Econsultancy Digital Marketing Template Files (596 KB PDF)
  • Pdf Disabled Strategy: Branding and Direct Response (398 KB PDF)

Access the full report

Econsultancy subscribers have full access to all our online research as well as a host of other services designed to help save you time, make better decisions and look smart in meetings.

Learn more and buy today