The Display Retargeting Buyer’s Guide is an invaluable resource for anyone who wants to build an understanding of this rapidly developing marketing discipline, including advertisers, agencies, publishers and industry analysts. This report, which has a global focus, looks at market trends within this sector, with profiles of 15 leading vendors as well as advice for buyers looking for a retargeting services provider.

The guide also includes insight from experts within the display retargeting industry.


The report starts with an introduction to the different forms of retargeting, followed by an analysis of the market coverage in the UK and US, using data provided by competitive intelligence company Pikslme. A look at the recent trends in the industry follows, as well as an assessment of its strengths, weaknesses, opportunities and threats (SWOT).

Trends covered in this guide include:

  • Programmatic marketing accelerates growth of retargeting
  • Cookie loss and privacy concerns pose threats
  • Developments in cross-device tracking benefit retargeting vendors
  • Growth in newer forms of retargeting: mobile, search and CRM

The report contains profiles of the following display retargeting vendors: AdRoll, Captify, Chango, cloud.IQ, Criteo, eBay Enterprise, Google, myThings, Perfect Audience, Rakuten MediaForge, ReachLocal, ReTargeter, Rocket Fuel, and Struq.

Who is this guide aimed at?

The guide is primarily aimed at organisations looking for a display retargeting provider or are reviewing the capabilities of their current provider. The report is also relevant to anyone interested in understanding the current state of the marketplace. The content of this guide is relevant globally.