Chapter 1. Generative AI is transforming the creative process, from the drawing board through to client briefs and on to production. This chapter looks at the latest examples of GenAI in action and explores the extent of the disruption the technology presents to the agency model.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter one of four in the Q2 2024 edition of Digital Shift. View all chapters.