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Overview

Author: Monica Savut, Econsultancy

Pages: 142 pages

Structure: Market trends and issues; SWOT analysis; tips and pitfalls; profiles of 12 data management platforms (DMPs); summary matrix and charts (for comparing suppliers)

About this guide

The Data Management Platforms Buyer's Guide is an invaluable resource for anyone who wants to build an understanding of this fast-growing market, including advertisers, agencies, publishers and industry analysts. This report, which has a global focus, looks at market trends within this sector, with profiles of 12 leading vendors as well as advice for buyers looking for a data management platform.

The guide also includes extensive insight from individuals on the front-line of the online advertising market.

Contents

The report starts with a look at the recent trends in the data management platforms sector, as well as an assessment of the its strengths, weaknesses, opportunities and threats (SWOT).

Trends covered in this guide include:

  • The importance of balancing data, intuition and technology
  • More companies turn to data management platforms to tackle big data challenges
  • Platform integration and consolidation: the evolving role of the DMP in the enterprise technology stack
  • It’s no longer about data collection, but about data connectivity

Table of contents

  1. Introduction
    1. About Econsultancy
  2. Executive Summary
  3. The Market
    1. Market definition
    2. Market trends
      1. Organizations have just started to grasp the importance of balancing data, intuition and technology
      2. More companies turn to data management platforms to tackle big data challenges
      3. Platform integration and consolidation: the evolving role of the DMP in the enterprise technology stack
      4. It's no longer about data collection, but about data connectivity
    3. Return on investment
  4. Strengths, Weaknesses, Opportunities and Threats (SWOT)
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  5. Costs and Pricing Models
  6. Tips and Pitfalls
    1. Introduction
    2. Is a DMP what your organization really needs?
    3. How to find the right data management platform
      1. First step is to overcome internal hurdles and roadblocks
      2. Choosing the right solution: key questions to ask
  7. Market Positioning Charts
    1. Explanation for Chart 1: Business model
    2. Market positioning overview: Business model
    3. Explanation for Chart 2: Type of company
    4. Market positioning overview: Type of company
  8. Supplier Matrix
  9. Supplier Marketplace and Profiles
    1. [x+1]
    2. Acxiom Corporation
    3. Adobe Systems
    4. Aggregate Knowledge
    5. BlueKai
    6. eXelate
    7. Krux
    8. Lotame
    9. nPario
    10. Rocket Fuel
    11. Turn
    12. Weborama

The report contains profiles of the following data management platforms: [x+1], Acxiom Corporation, Adobe Systems, Aggregate Knowledge, BlueKai, eXelate, Krux, Lotame, nPario, Rocket Fuel, Turn, Weborama.

Note: The following vendors were invited to take part but declined to submit profiles for this report, or could not meet the deadline: AudienceScience, Collective, Core Audience (iCrossing).

Who is this guide for

It is primarily aimed at organizations who are looking for a data management platform or are reviewing the capabilities of their current supplier.

The report is also relevant to anyone interested in understanding the current state of the marketplace. The content of this guide is relevant globally.

Download a copy of the report to learn more.

free sample is available for those who want more detail about what is in the report.

Downloads

  • Pdf SAMPLE: Data Management Platforms Buyer's Guide (1.37 MB PDF)
  • Pdf Disabled Data Management Platforms Buyer's Guide (2.23 MB PDF)

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