About this Guide

This guide is a starting point for those who want to learn more about e-commerce and understand how it can make a difference for their business.

It is free to registered users. (Bronze membership and higher).

You can use the guide to discover what e-commerce is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in it can be a very smart move.

But view it as a jumping-off point. Other reports we have published go into much more detail about e-commerce.


The following topics are covered within this document:

  • What is e-commerce?
  • Why does e-commerce matter?
  • Why should I bother with e-commerce?
  • What kind of results can I expect from e-commerce?
  • What is the opportunity cost of ignoring e-commerce?
  • How does e-commerce work?
  • Who manages e-commerce?
  • Where do I start with e-commerce?