This new Ecommerce Best Practice Guide is designed for ecommerce managers and marketers looking to review their existing ecommerce strategy or to help create ecommerce propositions. Based on the main approaches that support best practice in ecommerce – upfront analysis, planning and site design – the report includes practical tips to help maximise results. The report covers the entire customer journey, from when a visitor arrives on the site to when they’ve completed a purchase.

A section on performance and optimisation shows marketers how to monitor their campaign performance, and make tweaks to projects in order to meet organisational goals.

The report also features a comprehensive guide to ecommerce platform architecture, with a look at the hardware and operating systems available so that ecommerce managers can select the right components for their technology stack.

This guide has been authored by Steffan Aquarone, and features insights from a team of industry experts, including:

  • Paula Abasolo, Head of Operations and Infrastructure, Dobell
  • David Kohn, Customer & Ecommerce Director, Heal’s
  • Isabel Mack, Chief Product Owner (eCommerce), Iglu.com
  • Steve Mills, Director, Green Snow Online Fulfilment