How has the Covid-19 pandemic changed US shoppers’ habits and preferences? Which channel is seen by consumers as giving the best customer experience? What would make consumers less likely to return items bought online?

These are just some of the questions answered by the data included in Econsultancy’s Ecommerce Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. This data is drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats for benchmarking, create a use case for a new marketing strategy, or need a hand convincing the board to invest in a new channel or tool, search the Ecommerce Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • Average ecommerce conversion rates by sector, browser and device
  • Global average order values and discount rates
  • Consumers’ preferred fulfilment priorities and channels
  • The top reason for cart abandonment for 67% of consumers globally
  • Ecommerce as a share of total sales in the US.

These are the figures behind the most important trends in digital marketing. They have been collated from information available to the public and sorted by sector and region – we’ve done the hard work so you don’t have to.

The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.