‘Ecommerce: Third-Party Marketplaces for Retailers’ considers the pros and cons of third-party marketplaces, covering components such as merchandising, optimisation and pricing, as well as strategic recommendations.
The report is a supplement to the Ecommerce Best Practice Guide, focusing specifically on aspects of best practice that relate to selling products through sites such as Amazon, eBay and Etsy. The report outlines the pros and cons of selling via these routes, so readers can choose the areas where their efforts can have the greatest impact on success.
Like Econsultancy’s other guides, the report features interviews with experienced practitioners from a range of industries in order to provoke the thinking of anyone who works in ecommerce, from senior commercial decision makers in large and small businesses, to those whose full-time work is focused on ecommerce operations.
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