As ecommerce continues to grow it is also becoming more competitive, making it even more important for companies to look at ways to stay ahead of the curve in order to optimise their ecommerce performance.

This report equips readers with an understanding of the trends impacting ecommerce and the ways in which they can amend or optimise their ecommerce tactics accordingly.

Econsultancy would like to thank the following people for their contributions to this report:

  • Nikki Akers, Ecommerce Acceleration Director UKI, L’Oréal
  • David Coombs, Head of Strategic Services, Cheil
  • Dave Fleming, Senior Vice President for Research and Development, Mastercard Labs
  • Cyril Lamblard, Global Head, Ecommerce, Nestlé Nespresso
  • Michael Leacoma, Director, Ecommerce, Global Web Operations, Elsevier
  • Adam Levene, Founder, HERO®
  • Sophie Light-Wilkinson, Vice President Marketing, Bazaarvoice
  • Yulia Livne, Ecommerce Client Director, Mindshare
  • Alice ter Haar, Senior Manager, EU Marketing, Deliveroo
  • Pete Wallace, Commercial Director, GumGum
  • Ecommerce Manager, Global restaurant chain

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