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This report is part of the Digital Cream Shanghai 2012 Presentations bundle.
PowerPoint presentation (24 slides) by Sophia Ong, National Planning GM Tencent, on the value of digital marketing in China, at Econsultancy's Digital Cream event in Shanghai, China, on 18th October 2012.
The presentation includes information on Tencent, the world's third largest internet company, as well as case studies from the Chinese market.
- Economic Value of Digital Marketing - Tencent Keynote at Digital Cream Shanghai (3.09 MB PDF)