Personalisation has been the Holy Grail for many marketers for years. There are plenty of challenges facing personalisation and even some doubts as to how well it actually works and whether it delivers the hoped-for ROI. And what impact does the current COVID-19 crisis have on personalisation?
Join Econsultancy founder Ashley Friedlein and Managing Partner, Paul Davies in discussion with Direct Line Group’s MD for Marketing and Digital, Mark Evans and Shira Feuer, CMO of Trinny London as they examine the state of personalisation in marketing and ask the difficult questions about its future.
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