Which day of the week has the highest average email clickthrough rate? How widespread is the practice of A/B testing marketing emails? What do marketers see as the best tactic for improving the effectiveness of email programmes?

These are just some of the questions answered by the data included in Econsultancy’s Email and eCRM Internet Statistics Compendium, a collection of the most recent statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media all drawn from Econsultancy’s Internet Statistics Database.

If you need to quickly pull together some stats for benchmarking, create a use case for a new marketing strategy, or need a hand convincing the board to invest in a new channel or tool, search the Email and eCRM Internet Statistics Compendium for evidence to support your case. Examples of findings in the compendium include:

  • Average email open rates
  • Metrics used to measure email effectiveness
  • Email deliverability rates
  • Email unsubscribe rates.

The statistics featured in this report form part of Econsultancy’s Internet Statistics Database, a collection of more than 10,000 searchable charts, statistics and market data that can be filtered by region, sector and topic.