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Econsultancy director Peter Abraham examines the relationship between email and social media. At more than 70 slides long, this PowerPoint presentation is a useful resource for those who recognise the pivotal role played by email in digital marketing, and who want to know how this channel can dovetail with social media.
This presentation was originally given at the 2010 iStrategy social media conference in Berlin.
- Email in the Age of Social Media (10.1 MB Microsoft PowerPoint)