Best Practice

Email marketing: A Beginner's Guide

By Econsultancy,

About this Guide

This guide aims to help you take the first step in a journey towards becoming an in-company expert in email.

It is free to registered users. (Bronze membership and higher).

You can use the guide to discover what email marketing is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in the channel can be a very smart move.

But you should view this guide as a jumping-off point: Other reports we have published go into much more detail about email.


The following topics are covered within this document:

  • What is email marketing? 
  • Why is email important? 
  • Why should I bother with email marketing? 
  • Who manages email marketing? 
  • Where do I start with email? 


  • Pdf Disabled Email marketing: A Beginner's Guide (558 KB PDF)

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