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About this Guide
This guide aims to help you take the first step in a journey towards becoming an in-company expert in email.
It is free to registered users. (Bronze membership and higher).
You can use the guide to discover what email marketing is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in the channel can be a very smart move.
But you should view this guide as a jumping-off point: Other reports we have published go into much more detail about email.
The following topics are covered within this document:
- What is email marketing?
- Why is email important?
- Why should I bother with email marketing?
- Who manages email marketing?
- Where do I start with email?
- Email marketing: A Beginner's Guide (558 KB PDF)