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This free, 11-page briefing contains a write-up of an Econsultancy roundtable on Email Marketing (registration required). The document contains the following: -) Overview of UK market (including market valuation and trends)
-) A summary of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Deliverability
-) Measurement
-) Segmentation
-) 'Getting the basics right'

Attendees included representatives from the following companies: Affiliate Health Check, Boxfresh, Camelot, Econsultancy, e-Dialog, Experian CheetahMail, Epsilon, Estee Lauder, GoCarbonFree, Lateral Group, Norwich Union.

Downloads

  • Word Disabled Email Marketing Briefing March 2008 (164 KB Microsoft Word)
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