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This free, 12-page briefing contains a write-up of an Econsultancy roundtable on Email Marketing held in autumn 2008 (registration required). The document contains the following: -) Overview of UK market (including market valuation and trends)
-) A summary of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Best practice
-) Segmentation
-) Deliverability
-) Measurement
-) Budgeting

Attendees included representatives from the following organisations: Experian CheetahMail, Lebhar-Friedman, Evolving Media, Vodafone, Shell, Post Office, Mars Drinks, VFC (North Face), Legal and General, GE, IPC, RedEye, QVC, RS Components, BBC, Investec.

Downloads

  • Pdf Disabled Email Marketing Briefing November 2008 (181 KB PDF)
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