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Email Marketing Business Case

By Econsultancy,

This report is part of the Business Cases Bundle bundle.


About this Business Case

Need to convince your boss that email marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Email Marketing is an 18-page examination of how email marketing can work for your company.


We detail the trends, business benefits, costs and resources needed for a successful email marketing strategy. Includes case studies on the Finance, Retail and Travel sectors. Download our (free) Sample Business Case for a full Table of Contents.

Who this Business Case is For

Our Business Cases are for any marketer assessing strategies to strengthen their marketing activities.

Level of Expertise

This Business Case is designed for all levels. For further information on the topic, see our Related Resources.

Related Resources

Need a shortlist? Check out our Email Marketing Buyer's Guide for supplier profiles, market trends and more. Already proven your case? Now have a look at the Email Marketing RFP template.


  • Pdf SAMPLE: Email Marketing Business Case (293 KB PDF)
  • Pdf Disabled Email Marketing Business Case (337 KB PDF)

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