Supplier Selection

Email Marketing Platforms Buyer's Guide 2013

By Econsultancy,

There is a newer version of this report available: Email Marketing Platforms Buyer's Guide 2015

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Overview

Author: Bola Awoniyi, Econsultancy

Pages: 295 pages

Structure: Market trends and issues, 22 supplier profiles

About this guide

This buyer's guide is aimed at those who are investigating the market for email marketing platforms, with profiles of 22 leading suppliers. The 295-page guide, which has a UK and US focus, provides details on the issues and trends affecting this sector, as well as information about best practice and tips for choosing a suitable supplier.

Contents

Like all our buyer's guides, the report starts with a market valuation and a look at trends in the marketplace, as well as an assessment of this sector's strengths, weaknesses, opportunities and threats.

Trends in this sector include: 

  • Email continues to deliver strong and measurable return on investment
  • Companies focus on cross-channel marketing as consumer touch points proliferate
  • Data-driven email strategy drives efficiency, but few take advantage
  • Mobile keeps growing in size and influence
  • Context is just as important as content

Table of contents

  1. Introduction
    1. About Econsultancy
  2. Executive Summary
  3. The Market
    1. Market value and growth
    2. Market trends
      1. Email continues to deliver strong and measurable return on investment
      2. Companies focus on cross-channel marketing as consumer touch points proliferate
      3. Data-driven email strategy drives efficiency, but few take advantage
      4. Mobile keeps growing in size and influence
      5. Context is just as important as content
    3. Return on investment – benefits of best-practice email marketing
  4. Strengths, Weaknesses, Opportunities and Threats (SWOT)
    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
  5. Costs and Pricing Models
    1. Fully managed service
    2. ASP
    3. Off the shelf – in house
  6. Tips and Pitfalls: How to Find the Right ESP
    1. Introduction
    2. What type of model is most suitable for your company?
    3. What kind of ESP are you looking for?
    4. Do you fully understand your own role and potential internal barriers to effective delivery?
    5. What are some of the criteria for selecting an ESP?
  7. Market Positioning Charts
    1. Explanation for Chart 1: Company focus
    2. Company focus
    3. Explanation for Chart 2: Type of solution
    4. Type of solution
  8. Supplier Matrix
  9. Supplier Marketplace and Profiles
    1. Adestra
    2. Communicator Corp
    3. dotMailer
    4. Emailcenter
    5. Emailvision
    6. emarsys
    7. Epsilon
    8. ExactTarget, a salesforce.com company
    9. Experian
    10. HubSpot
    11. Lateral Group
    12. Lyris
    13. Neolane
    14. Newsweaver
    15. Pure360
    16. RedEye
    17. Responsys
    18. SDL
    19. Selligent
    20. Silverpop
    21. StrongView
    22. Teradata eCircle 

The report contains profiles of the following vendors: 

Adestra, Communicator Corp, dotMailer, Emailcenter, Emailvision, emarsys, Epsilon, , ExactTarget (a salesforce.com company), Experian, HubSpot, Lateral Group, Lyris, Neolane (acquired by Adobe in July 2013) Newsweaver, Pure360, RedEye, Responsys, SDL, Selligent, Silverpop, StrongView (formerly StrongMail), Teradata eCircle 

Who is this guide for?

It is primarily aimed at organizations who are looking for an email service provider or reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.

Download a copy of the report to learn more.

A free sample is available for those who want more detail about what is in the report.

Downloads

  • Pdf SAMPLE: Econsultancy Email Marketing Platforms Buyer's Guide 2013 (1.4 MB PDF)
  • Pdf Disabled Econsultancy Email Marketing Platforms Buyer's Guide 2013 (3.99 MB PDF)

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