Template Files

Email Marketing Request for Proposal (RFP)

By Econsultancy,

This report is part of the Request for Proposal (RFP) Templates bundle.


About this RFP template

If you're considering working with an email marketing provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of email marketing, this template will help you construct a comprehensive statement of your company's needs.


This 28-page request for proposal template features the following sections:

  • Setting out the RFP process
  • The invitation to Tender Process
  • RFP remplate
  • Appendix

Download the (free) sample RFP for the full table of contents.

Who this template is for

Our RFPs are for any marketer needing the services of a third party vendor or network.

Level of expertise

This template is designed for all levels. For further information on the topic, see the email & eCRM topic page which curates the most recent email-focused Econsultancy research and blog posts.

Related resources

Is your boss unconvinced? Get the Business Case for Email Marketing. Need a shortlist? Check out our Email Marketing Platforms Buyer's Guide for network profiles, market trends and more.


  • Pdf SAMPLE: Email Marketing Request for Proposal (RFP) (539 KB PDF)
  • Pdf Disabled Email Marketing Request for Proposal (RFP) (439 KB PDF)

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