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This is a free 12-page briefing based on an Econsultancy roundtable about Email Marketing which was held in 2007 (registration required).
The document contains the following:
-) A write-up of the key points emerging from the discussion
-) Summary of market trends
-) New statistics
-) Useful resources Topics discussed included: -) Customer data and integration
-) Delivery and reputation management
-) Other challenges and issues
Attendees included representatives from the following organisations: CT Shirts, e-Dialog, ExactTarget, National Savings and Investments, Neolane, RedEye and Prudential.
- Email Marketing Briefing October 2007 (136 KB Microsoft Word)