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These 42 pages represent an excellent and thorough guide to the world of email marketing from an expert in his field. It is full of invaluable top tips, helpful check lists and a useful appendix of resources. If you've ever wondered about text vs. HTML e-mails, how to track responses, how to optimise e-mail content, when to send them, autoresponders, list management etc. then download and read this. This guide is normally paid for, so thanks to Russell for sharing it with us for free.
- E-mail Marketing Secrets: How to use e-mail to promote your business, boost your traffic and skyrocket your sales (272 KB PDF)