Trends & Innovation

Email Marketing Trends Briefing: Digital Cream FX 2013

By Econsultancy,

Econsultancy's Email Marketing Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to email marketing as highlighted by client-side digital marketers during Digital Cream FX 2013. The email marketing roundtable was sponsored by Pure360 and moderated by Russell Parsons, news editor at Marketing Week.


Author: Econsultancy

Sponsor: Pure360

Pages: 23

Structure: Market trends, Case Studies, Market Data and Statistics, Resources 

About this report

The briefing is based on the issues discussed by digital marketers at Digital Cream FX 2013. It includes the thoughts and insights shared on the day, and provides background information about the email marketing landscape for marketers, much of which is taken from Econsultancy's Internet Statistics Compendium and other related reports. 

The report has been written adhering to the Chatham House Rule under which all Digital Cream events operate, which means that, for confidentiality, no specific company or person have had their quotes and experiences attributed.

Table of contents

  1. Introduction
    1. About Econsultancy
    2. About Pure360
  2. Foreword by Pure360
  3. Market trends
    1. Segmentation, where do we get started?
    2. Emails need to move from transactional to engagement
    3. Marketers scratch the surface with testing and optimisation
    4. Presenting the business case for mobile
    5. Can social and email work together?
  4. Case Studies
    1. NHS: Information service for parents
    2. Teapigs: Turning fans into email addresses
    3. Faber & Faber: Creating a segmented subscriber base
  5. Market Data and Statistics
    1. Econsultancy reports
    2. Third-party statistics
  6. Resources

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  • Pdf Disabled Email Marketing Trends Briefing (1.03 MB PDF)

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