Trends & Innovation

Email Marketing Trends Briefing: Digital Cream London 2015

By Econsultancy,


Econsultancy's Email Marketing Trends Briefing, focuses on the key themes, opportunities and challenges relating to email marketing as highlighted by client-side digital marketers during Digital Cream 2015. The email roundtable was sponsored by Pure360 and moderated by Ann Halloran, Econsultancy trainer.

What you'll learn from this report

  • Understand the tactics companies are using to grow their email lists
  • Discover the key to relevant engagement in the context of an email campaign 
  • Find out how marketers view email through the prism of customer experience
  • Compare the automated triggers and behaviours other organisations are using

Features of the report

The 20-page trends briefing aims to provide clarity on the current trends and schools of thought around the email marketing channels. 

Digital Cream

Digital Cream

An exclusive invitation-only roundtable event, Digital Cream is an opportunity for senior client-side marketers to learn from each other about the latest best practice, what’s working and what’s not. 

Digital Cream takes place around the globe throughout the year - see our upcoming events.  


Contributing Authors

Table of contents

1. Introduction

  • About Econsultancy
  • About Pure360

2. Foreword by Pure360

3. Trends

4. Case Studies

5. Market Data and Statistics

6. Resources


  • Pdf Disabled Email Marketing Trends Briefing: Digital Cream London 2015 (1.02 MB PDF)

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