Chapter 3. The influencer space continues to evolve as virtual avatars and creators begin to intersect, enabling a new era of hyper-personalised engagement, according to a new report from Ogilvy. This chapter looks at AI influencers, ‘instant avatars’ and the possibilities for driving more personalised interaction.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter three of four in the Q1 2024 edition of Digital Shift. View all chapters.