Event Presentations

Festival of Marketing 2015: B2B Stage

By Econsultancy,

This report is part of the Festival Of Marketing 2015 Presentations bundle.

Presentations from the B2B stage at the Festival of Marketing from the 11th and 12th November. 

Contributing Authors


  • Pdf Disabled Airbus, Daniel Percy, Convincing Customers When a Core Brand Value is Subjective (2.66 MB PDF)
  • Pdf Disabled Bright HR, Paul Harris, Becoming a Disruptive Force in B2B (4.69 MB PDF)
  • Pdf Disabled Exterion Media, Suzy Jordan, The Role of Audience Insight (2.03 MB PDF)
  • Pdf Disabled Jigsaw Marketing, Alex Johnston, Asking the Right Questions in B2B (2.02 MB PDF)
  • Pdf Disabled LV and Moreish, Jonathan Covill and Simon Martin, How LV Became Their Customers’ First Point of Call (1.72 MB PDF)
  • Pdf Disabled Marketforce, Marc Koskela, Liberating Your Marketing Team Harnessing Automated Marketing (1.3 MB PDF)
  • Pdf Disabled Pavegen Systems, Laurence Kemball-Cook, Powering Brand Interaction from Footsteps (12 MB PDF)
  • Pdf Disabled Philips, Wander Bruijel and Eva Barrett, Leveraging the Power of Storytelling in B2B to Connect Your Brand to Customers and Drive ROI (3.54 MB PDF)
  • Pdf Disabled TheMediaBriefing, Iain Brown, Revolutionising B2B in the Digital Age (1.48 MB PDF)
  • Pdf Disabled Worldpay, Javier Nieto, Establishing Yourself as a Thought Leader Becoming an Invaluable Source of Expertise for Your Customers (2.26 MB PDF)
  • Pdf Disabled Panel; Brand Valuation is Brilliant, Bullshit (3.16 MB PDF)

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