Event Presentations

Festival of Marketing 2015: B2B Stage

By Econsultancy,

Presentations from the B2B stage at the Festival of Marketing from the 11th and 12th November. 

Contributing Authors


  • Pdf Disabled Airbus, Daniel Percy, Convincing Customers When a Core Brand Value is Subjective (2.66 MB PDF)
  • Pdf Disabled Bright HR, Paul Harris, Becoming a Disruptive Force in B2B (4.69 MB PDF)
  • Pdf Disabled Exterion Media, Suzy Jordan, The Role of Audience Insight (2.03 MB PDF)
  • Pdf Disabled Jigsaw Marketing, Alex Johnston, Asking the Right Questions in B2B (2.02 MB PDF)
  • Pdf Disabled LV and Moreish, Jonathan Covill and Simon Martin, How LV Became Their Customers’ First Point of Call (1.72 MB PDF)
  • Pdf Disabled Marketforce, Marc Koskela, Liberating Your Marketing Team Harnessing Automated Marketing (1.3 MB PDF)
  • Pdf Disabled Pavegen Systems, Laurence Kemball-Cook, Powering Brand Interaction from Footsteps (12 MB PDF)
  • Pdf Disabled Philips, Wander Bruijel and Eva Barrett, Leveraging the Power of Storytelling in B2B to Connect Your Brand to Customers and Drive ROI (3.54 MB PDF)
  • Pdf Disabled TheMediaBriefing, Iain Brown, Revolutionising B2B in the Digital Age (1.48 MB PDF)
  • Pdf Disabled Worldpay, Javier Nieto, Establishing Yourself as a Thought Leader Becoming an Invaluable Source of Expertise for Your Customers (2.26 MB PDF)
  • Pdf Disabled Panel; Brand Valuation is Brilliant, Bullshit (3.16 MB PDF)

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