Event Presentations

Festival of Marketing 2015: Data & Analytics Stage

By Econsultancy,

Presentations from the Data & Analytics stage at the Festival of Marketing from the 11th and 12th November. 

This is just one of 12 Festival of Marketing 2015 presentation sets.

Contributing Authors


  • Pdf Disabled Adobe, Mike Plimsoll, Who Needs Marketers Leveraging New Predictive and AI Marketing Techniques to Drive Better Customer Engagement (5.84 MB PDF)
  • Pdf Disabled Lynchpin, Andrew Hood, 10 Ways to Win at Data Analytics (1.5 MB PDF)
  • Pdf Disabled RedEye, Defining the Moments that Matter (2.14 MB PDF)
  • Pdf Disabled Return Path, Guy Hanson, Understanding the impact of external factors on email (2.91 MB PDF)
  • Pdf Disabled RFU, Mark Killingley, The Data Revolution in Rugby Boosting revenues and fan engagement (1.82 MB PDF)
  • Pdf Disabled The Guardian, Julia Porter, Creating a Data Driven Culture (2.67 MB PDF)
  • Pdf Disabled TSB, Luca Lucchesi, Effective Data Enrichment and Segmentation (1.52 MB PDF)

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