Event Presentations

Festival of Marketing 2015: Personalisation Stage

By Econsultancy,

This report is part of the Festival Of Marketing 2015 Presentations bundle.


Presentations from the Personalisation stage at the Festival of Marketing from the 11th and 12th November. 

Contributing Authors


  • Pdf Disabled Aston Martin Lagonda Ltd, Simon Sproule, Why Every Brand Needs Personalisation (2.86 MB PDF)
  • Pdf Disabled Jaywing, Lost in 'Big Data' (2.76 MB PDF)
  • Pdf Disabled Monetate, David Woods, The 5 Levels of Personalisation Getting Started, Top Tips and Best Practice with Monetate (13.7 MB PDF)
  • Pdf Disabled Nick Worth, Selligent, No Country for Old Mad Men - How Hyper-Connectivity is Changing Everything (2.61 MB PDF)
  • Pdf Disabled OurVodka, Asa Caap and Neil Chivers, OURVODKA – A Global Brand, Personalising at City Level (11.6 MB PDF)
  • Pdf Disabled Sailthru, Cassie Lancelotti-Young, Measuring Personalisation – 3 Strategies to Leverage in 2016 (2.06 MB PDF)
  • Pdf Disabled Silverpop, Preseetha Kollamthodi, Tactics and Technologies that Drive a Highly Personalised Brand Experience (2.78 MB PDF)

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