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This report is part of the Festival Of Marketing 2015 Presentations bundle.


Presentations from the Personalisation stage at the Festival of Marketing from the 11th and 12th November. 

Contributing Authors


  • Pdf Disabled Aston Martin Lagonda Ltd, Simon Sproule, Why Every Brand Needs Personalisation (2.86 MB PDF)
  • Pdf Disabled Jaywing, Lost in 'Big Data' (2.76 MB PDF)
  • Pdf Disabled Monetate, David Woods, The 5 Levels of Personalisation Getting Started, Top Tips and Best Practice with Monetate (13.7 MB PDF)
  • Pdf Disabled Nick Worth, Selligent, No Country for Old Mad Men - How Hyper-Connectivity is Changing Everything (2.61 MB PDF)
  • Pdf Disabled OurVodka, Asa Caap and Neil Chivers, OURVODKA – A Global Brand, Personalising at City Level (11.6 MB PDF)
  • Pdf Disabled Sailthru, Cassie Lancelotti-Young, Measuring Personalisation – 3 Strategies to Leverage in 2016 (2.06 MB PDF)
  • Pdf Disabled Silverpop, Preseetha Kollamthodi, Tactics and Technologies that Drive a Highly Personalised Brand Experience (2.78 MB PDF)

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