Trends & Innovation

Flipkart: Building Trust in Indian Ecommerce

Brand strategy briefing


Headquartered in Bengaluru, India, Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal (no relation). Flipkart began its ecommerce journey retailing books online, and in June 2012, attained “unicorn” status when it was valued at US$1 billion. Since then, Flipkart has secured funding from investors such as Tiger Global, SoftBank and Morgan Stanley, including a US$1.4 billion investment from Tencent, Microsoft and eBay in April 2017.

As a homegrown Indian company, Flipkart is focused on delivering quality products and services to Indian consumers. It has launched its own brands, including Smart Buy (electronics, electronic accessories and home plastics), Citron (home appliances and personal care) and MarQ (large home appliances). It recognized that a significant obstacle within the Indian ecommerce space was building trust in its ecommerce services, and embarked on developing solutions that dovetailed with the daily routines and lives of Indians, such as offering cash-on-delivery payment options.

What you'll learn

  • How Flipkart built trust among its customers
  • Flipkart's Big Billion Day vs Amazon India's Great Indian Festival Sale
  • Billion by Flipkart and Flipkart Lite
  • How Flipkart is using AI in India

Table of contents

1. Introduction

  • About Econsultancy

2. How Flipkart built trust

3. Flipkart vs Amazon

4. Future developments


  • Pdf Disabled Flipkart - Building Trust in Indian Ecommerce (713 KB PDF)

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