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Econsultancy's fourth Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, aims to distil a plethora of data and discussion points into some key digital trends, challenges and opportunities which businesses should be paying close attention to during 2012. The report is based on a survey of around 600 business respondents predominantly in the United States and Europe.
The following sections are featured in the report:
- Introduction – Identifying marketing priorities and trends for 2012
- Should social be the top priority?
- The new world of marketing needs techies and mathematicians
- Online and offline – a two-way path to optimization
- Why not make conversion rate optimization a priority?
- Growing need for real-time response
- The right mix – experimentation versus the tried-and-tested
- Mobile optimization no longer a 'nice to have'
- Social programs have proliferated, but many have failed to produce the revenue to support them.
- A lack of technical skills within marketing departments is regarded as a 'key challenge' for 29% of businesses and something which is 'on the radar' for a further 49%.
- Mobile optimization is the fifth most frequently cited priority for client-side respondents, after social media engagement, content optimization, conversion rate optimization and viral marketing.
Download a copy of the report to learn more.
A free sample is available for those who want more detail about what is in the report.
- Quarterly Digital Intelligence Briefing: Digital Trends for 2012 (755 KB PDF)