Event Presentations

Funnel 2013 Presentations


Presentations from Econsultancy's Funnel event which took place on 8 October 2013, where over 500 of the UK's most senior marketing and sales strategists attended to hear from those leading the way in marketing automation, lead nurturing, demand generation, revenue performance & beyond.

The event featured four streams: Plan, Attract, Engage and Align. Organised around these four disciplines of revenue marketing, FUNNEL's content-led event combined ‘big picture’ vision with practical advice from front-line revenue marketers plus quick tours and deep dives into the latest marketing automation and lead management software & services.


  • Pdf Disabled Amadeus, Philip Martin, L1, Inbound B2B Marketing (4.54 MB PDF)
  • Pdf Disabled Bird&Bird, Keith Hardie, L7, Establishing new channels to deepen engagement (644 KB PDF)
  • Pdf Disabled Clevertouch, Adam Sharp, A1, Why Content isn't king (18.2 MB PDF)
  • Pdf Disabled Decibel, Ben Harris, C3, Data, data everywhere... (3.32 MB PDF)
  • Pdf Disabled Dell, Maria Burpee, A7, The slow marketing movement (2.38 MB PDF)
  • Pdf Disabled Fujitsu, Simon Carter, S7, Misalignment between sales and marketing (25.1 MB PDF)
  • Pdf Disabled GrowthIntelligence, Thomas Gatton, S5, Better business development with big data (1.16 MB PDF)
  • Pdf Disabled Inflexion-Point, Bob Apollo, C1, Get Aligned - or Get Left Behind (22 MB PDF)
  • Pdf Disabled Marketo, Gavin Stephenson, C6, The new rules of marketing (11.1 MB PDF)
  • Pdf Disabled Misys and Cyance, Mika-John Southworth and Shane Redding, C4, Sales and Marketing Alignment (7.97 MB PDF)
  • Pdf Disabled New Voice Media, Tim Pickard, S3, Driving revenue by delighting customers (7.63 MB PDF)
  • Pdf Disabled Oracle Eloqua, Paul Lee, S2, Are you taking advantage of the hidden sales cycle (3.74 MB PDF)
  • Pdf Disabled Pardot, David Klanac, A5, 7 Nuturing Tips (4.99 MB PDF)
  • Pdf Disabled Press Association, Emily Shelley, L3, Journalists are not from planet marketing! (10.5 MB PDF)
  • Pdf Disabled Search Laboratory, John Readman, L5, Inbound content marketing (16.1 MB PDF)
  • Pdf Disabled Silverpop, John Watton, A3, Behavioural Marketing (28.7 MB PDF)
  • Pdf Disabled SiriusDecisions, Meta Karagianni, C7, Improving B2B campaign effectiveness with an integrated planning framework (2.96 MB PDF)
  • Pdf Disabled Sitecore, Ben Morgan & Justin Gale, C2, How Healthspan used a content first approach to unlock the power of digital marketing (4.29 MB PDF)
  • Pdf Disabled Sitecore, Sam Booth & Mark Grant, S4, Reputations and relationships (452 KB PDF)
  • Pdf Disabled Sodexo, Andrew Nicholson, A6, Using Cognitive Heuristics to increase buyer behaviour (5.84 MB PDF)
  • Pdf Disabled The Economist Intelligence Unit, Holly Donahue, S6, Bridging the divide between sales and marketing (4.92 MB PDF)
  • Pdf Disabled Thomson Reuters, Karen White, A4, From batch-and-blast to boom (3.16 MB PDF)
  • Pdf Disabled WhosOn, Howard Williams, C5, Prospect to prosper (890 KB PDF)

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